These four genres, in order of development, include: (1) video project proposal (program needs analysis and creative concept), (2) storyboard, (3) script, and (4) shot list. Technical communicators involved in planning of technical videos are actively involved in the development of written genres used in the video production process.Using these three broad categories of technical communication based on type and style of information, this article identifies and characterizes nine specific categories of technical videos that can be used to plan videos (report/documentary, educational lecture, corporate training, dramatization, interview, stepwise procedure, process overview, proposal, and sales/marketing promotion).
Genres of technical communication are conventionally organized by primary communication goal as informative, instructional, or persuasive.Keywords: Technical Video Genres (or “Templates”), Technical Video Project Proposal, Storyboard, Script, Shot List Practitioner’s Takeaway: Finally, the fourth genre to consider is the shot list, which takes the content directly from the script and reorganizes scenes and shots by location for the production staff in order to streamline the filming stage. Furthermore, the narration of technical videos is more complex and often subordinate to the dynamic visual communication (which is, optimally, the primary mode of communicating information to the audience). As covered in the article, video scriptwriting differs from other forms of technical writing-somewhat more similar to an oral presentation rather than print documentation. Next, the process of writing the script develops from the storyboard outline to a more detailed visual and narrated script that emphasizes both the content and style. The second step is to create a storyboard, a scene-by-scene sequence of drawings detailing the story or information planned for the video. Results: In this article, four genres for technical video planning and production are characterized, with examples, for industry practitioners, students, and instructors: video project proposal, storyboard, script, and shot list.Ĭonclusion: The four-genres used to develop technical videos in industry begins with video project proposal specifying the content, video style, delivery mode of the video, budget, and project timeline. Method: The process and genres in this article are developed from a comprehensive literature review as well as eight years of course development teaching advanced undergraduate and graduate courses on “technical video.”
The goal of this article is to provide a tutorial covering the writing genres used to develop well-planned informative, instructional, or persuasive videos. Purpose: Technical video production in technical communication courses and practice have become increasingly prevalent with wider access to video equipment, software, and distribution technologies.
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