
Downer Ending: The ending where both Anna and Taylor are lost to the Simulacra. Though there's still room to argue that he was potentially verbally abusive, or at least manipulative. He is a jerk, but he's too cowardly to physically attack someone. This raises the question of whether he abused Anna, and whether he's in some way involved in her disappearance. Domestic Abuse: Greg is abrasive, clearly has anger issues and paranoia, and is currently in the process of breaking up with Anna because he nearly got another woman pregnant. Cosmic Horror Reveal: The culprit behind Anna's disappearance turns out to be an Eldritch Abomination residing in the Internet. Occasionally, the choices you select in conversations will be overridden by the Simulacra. When someone calls you, you can answer, but can't speak. This comes back later when Anna tells the player that they are texting via James's phone - tipping the player off that this is not the real Anna. Call-Back: In the middle of the game, the player learns that James Aulner left his phone at his workplace prior to his disappearance. Also a similar noise recorded by James' co-worker. Brown Note: The strange noise that Greg records in Anna's apartment. Bland-Name Product: Jabbr (Twitter), Spark (Tinder), Vloggr (a cross between Vine and Blogger), Kappafeed (Buzzfeed), and Surfer (Safari). Bittersweet Ending: Even if you get the Golden Ending and save both Anna and Taylor, the Simulacra is still out there, and will presumably continue to "delete" people. Big Bad: The one responsible for Annas disappearance is the titular Simulacra, a digital abomination residing in the Internet which is killing and absorbing people into itself. The Simulacra itself says this during its chat with the Player.
Arc Words: "I am her as she is me." Both Anna and Taylor (though it turns into "I am it.") say this.All for Nothing: If you choose to have the Simulacra save Taylor over Anna, Taylor must kill Anna to save his own life, rendering everything you did useless.Adult Fear: Anna has been missing for days, and no one knows about it until the player finds the phone.